Winchester Announces Shoot United: A New Way to Bring People to Shooting Sports

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More than 60 million adults participate in the shooting sports each year, making it one of the most popular recreation activities in the country. Yet there are still millions of individuals (young and old) who have never joined family and friends to participate in the variety of challenging shooting sports.

Winchester recently introduced Shoot United™ — a dynamic initiative designed to promote all that’s wholesome and healthful about the shooting sports. This new initiative will highlight how interested parties can get involved in shooting for the first time.


“More people than ever before participate in target shooting and hunting. These sports are fun and appealing,” said Brett Flaugher, president of Winchester Ammunition. “People need to hear the stories of how these activities have a positive impact on our lives and relationships. That’s what we plan to do — share these stories with an even broader audience and continue to nurture a diverse participation.”

Throughout 2022 and 2023, look for informative and engaging content from Winchester supporting Shoot United.  Expect the company’s social and digital channels to deliver frequent information on the Shoot United initiative as well. The content is meant to entertain, inform and foster a healthy and transparent dialogue.

“Shoot United will be inclusive. We want to bring shooting and responsible firearm ownership to as wide of a variety of people as possible from all walks of life. We are committed to echoing these positive messages beyond our core audience and welcoming new people in,” said Flaugher. “Winchester is wholly committed to this initiative, and we have high expectations that it will bring new energy and excitement to the shooting sports.”

If you want to learn more about the program, go to


About Shoot United

Shoot United™ is a dynamic initiative designed to promote all that’s wholesome and healthful about the shooting sports and responsible firearm ownership. It’s time spent outdoors with family and friends. It’s competition. It’s one of the most fun and safe recreational activities in the country. The mission is to drive awareness and activate new participants to the sport by sharing engaging and educational content as well as providing resources where people can learn how to participate in the shooting sports and hunting activities. Learn more at or email us at [email protected] and stay engaged on the Shoot United social channels (Instagram, Facebook, YouTube, Twitter). Make the shooting sports and responsible firearm ownership a part of your life.


About Winchester Ammunition

A world leader in delivering innovative products, Winchester is The American Legend, a brand built on integrity, hard work and a deep focus on its loyal customers. Learn more about the history of Winchester by visiting or connecting with us on Facebook at


About Gun Owners Care

Gun owners care. You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories, to show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care campaign to unite gun owners and the firearms industry in this common cause. Visit for more information.